This book covers many concepts behind behavior and motivation. Using findings from certain research, Markman has created a system that makes use of all these human tendencies to help build new habits and stop new ones.
The concepts in this book is simple to understand, but may be too commonplace to be considered unique advice. But considering that there is a system built around habit building, it certainly saves a lot of legwork of your own.
The companion website comes with a journal template to help you get started on building new habits. It is a great resource to take a look at.